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Motorola Mobility - Converged Devices

User Experience Design / Interaction Design / Design Planning
for Motorola Mobility with Customer Experience Design Group, Chicago, IL, 2009

Objective

The PND is the first personal navigation device developed in-house at Motorola. People spend a lot of time in the car where they easily get distracted from safe driving via incoming text messages or talking on the phone. The PND aims to deliver to the user a converged experience of a navigation device, a communication and information system; it integrates Motorola's core competencies in mobile communication like Text messages, Calls, and Voice commands. The PND allows drivers to be aware of what is happening around them while keeping the eyes on the road and safely getting to their destination.

"Motorola's personal navigation system ensures you stay on the map while discovering the world around you. The MOTONAV series is an easy-to-use personal navigation device with voice commands, stunning graphics, it offers streaming traffic alerts, a 3D landmark viewing map, and pairs with your Bluetooth®-enabled phone keeping your whole life in sync while on the road."


Process

At the Customer Experience Group at Motorola, Ulrike provided design leadership for a diverse set of products in the Converged Devices portfolio, amongst others the Navigation, the Office, and the Wellness category.

During the process of developing the navigation experience, it was crucial to work with stakeholders across the organization to ensure that design decisions made by the team of interaction designers, human factors specialists, industrial designers and media artists were understood and realized. Close collaboration and ongoing interaction with business, product, and engineering teams helped to educate the team about user-centered design. Early in the process it was crucial to support the team with user research and design analysis to refine strategy and product planning.

Ulrike worked with industrial designers and human-factor specialists to define the physical experience of the device. An interesting aspect of the project was working with voice specialists to define the voice interaction. Ongoing design research tuned design criteria and helped stakeholders in making decisions.

Ulrike defined storyboards and core behavior of the navigation device. Together with the interaction design team, she documented detailed interaction design guidelines and global rules, as well as worked with media artists to supported the delivery of a user-friendly and consistent navigation experience to the user.







User interface specifications
Results

The navigation device was successful in the US and Europe and has gotten attention at the Consumer Electronics Show CES 2010 and in articles and reviews. Close collaboration and ongoing interaction with business, product, and engineering teams has helped to ensure user focus, to educate the teams about user-centered design process, as well as to evaluate product positioning and strategy.
Learn more about Navigation Devices at Motorola





Navigation while driving


Enter destination


Route with aerial view


Route with directions
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